think Economics

think Booth

Organizations around the globe are increasingly using “nudge thinking” to help customers make more efficient decisions. Nudging means applying insights from the field of behavioral science to design policy, create change, and build a customer-centric approach to strategy. When these insights are applied to management, leaders discover new ways to drive enterprise value, improve product and service design, and help stakeholders make better choices.

This program provides the tools to leverage behavioral economic insights to improve economic, policy, and management decision outcomes. Attendees will discover the benefits of a well-designed choice architecture structure and explore the role biases, fallacies, and heuristics play in decision-making.

It further combines academic theory and business knowledge with practical, real-world applications. Through a highly interactive learning environment, you’ll learn how to use data intelligence to better predict outcomes and practically apply behavioral insights to your organization.

DATE

Feb 16 – Apr 13, 2021

PROGRAM DURATION

8 weeks
3-5 hours/week

PROGRAM FEE

$2,800 USD

LANGUAGE

This program is offered in English
and Spanish

FORMAT

100% Online with live sessions

FACULTY

Devin G. Pope

Professor of Behavioral Science and Economics,
The University of Chicago Booth School of Business

BEHAVIORAL ECONOMICS: NUDGING TO SHAPE DECISIONS

Organizations around the globe are increasingly using “nudge thinking” to help customers make more efficient decisions. Nudging means applying insights from the field of behavioral science to design policy, create change, and build a customer-centric approach to strategy. When these insights are applied to management, leaders discover new ways to drive enterprise value, improve product and service design, and help stakeholders make better choices.

This program provides the tools to leverage behavioral economic insights to improve economic, policy, and management decision outcomes. Attendees will discover the benefits of a well-designed choice architecture structure and explore the role biases, fallacies, and heuristics play in decision-making.

It further combines academic theory and business knowledge with practical, real-world applications. Through a highly interactive learning environment, you’ll learn how to use data intelligence to better predict outcomes and practically apply behavioral insights to your organization.

PROGRAM TAKEAWAYS
  • Learn how to design products and services that create more value for customers.
  • Discover the emotional and cognitive underpinnings of economic behavior changes and how professionals make decisions.
  • Explore hidden biases and heuristics that either reinforce or counteract outcomes.
  • Discover how “choice architecture” may optimize decisions to benefit economic, regulatory, and policy creation strategies.
  • Gain the frameworks to draw actionable insights from data intelligence to improve customer experiences and engagement.
  • Discover the tools to optimize your value proposition for greater influence and impact.
  • Increase management decision outcomes that result in improved enterprise-wide efficiencies and processes.

“The goal of this program is to provide you with a better idea of the importance of cybersecurity in your organization, and actionable steps that you can take to begin building or improving your cybersecurity program. It will also teach you important concepts and vocabulary that will allow you to communicate more effectively with your cybersecurity team.”

– Jake Braun, Lecturer and Executive Director, Cyber Policy Initiative
WHO SHOULD ATTEND?

This program is designed for mid- senior level executives from around the globe who are responsible for making impactful, efficient, and economic decisions for their organizations. Those who are in the role of presenting choices to clients, customers, and key stakeholders (choice architects) will benefit from this program.

In addition, those in the fields of finance, marketing, sales, business development, healthcare, market research, consulting, policy, and entrepreneurship will find this program beneficial.

By exploring the “why” behind our decision-making and understanding the core principles of Behavioral Economics, organizations in all industries will gain a major competitive advantage against competitors. This program can be applied to any industry including healthcare, utilities, insurance, banking, retail, manufacturing, nonprofit, and government agencies.

WHY BOOTH?
  • You will learn from one of the most highly regarded faculty of any business school in the world. As part of the University of Chicago, which is home to an extraordinary 92 Nobel laureates, Chicago Booth has nine faculty members who have won the Nobel Prize in Economic Sciences.
  • Chicago Booth´s multidisciplinary approach to education gives you the analytical frameworks for unlocking solutions to complex problems. You’ll be encouraged to take risks, share your ideas, embrace diverse perspectives, and define your individual path to success.
  • At Booth, empirical evidence (real-world data) and analysis are paramount. A diverse array of analytical and behavioral frameworks gives participants the ability to visualize compelling new business solutions.
  • Upon completion of the program, you will receive a Certificate of Completion from Chicago Booth Executive Education. You will also receive a Digital Badge that serves as a certified online credential of your accomplishment and can be shared among social networks such as LinkedIn.
  • You’ll automatically become a member of the Booth Executive Education community, which will provide you with an opportunity to grow your professional network.

DOWNLOAD BROCHURE

FOR MORE INFORMATION, PLEASE CONTACT US:

Executive Education
University of Chicago Booth School of Business

Phone: +1 312.800.8657 | Email: execedon@chicagobooth.edu

This program is in partnership with Global Alumni